Marcelo Padoca - ECD/CW

  • When you live in the Marvel Cinematic Universe, you’re gonna get super-sized stains. For every epic battle people can end up covered in collateral stains. But luckily, there's the new Tide Oxi Boost--the most powerful clean in any universe.

  • Qatar's first LGBTQ+ national football supporters’ group.

  • To promote a 24/7 service, we created a campaign with this same non-stop feeling. Inspired by the spinning bicycle tire, our characters were illustrated using a pattern of circular lines to create the sense of motion.

  • The world is so upside down that when people do acts of kindness to strangers; they could be considered crazy. 

  • In times of Covid, with the Olympics without public, we wanted to show we'll all be together even apart.

  • A soccer browser app to help parents to protect their beloved kids from a team they hate.

  • We celebrated Latinx and Hispanic people using Instagram & Facebook Groups to reclaim ancient traditions in order to create a more inclusive and sustainable future.

  • During Hispanic Heritage Month in the U.S., while everyone was saying “Thank you,” we said “De nada.”

  • We asked people to donate their shadows to fight the gray in São Paulo. Some of the best street artists in the World crafted each piece of shadow into world-class street art.

  • Turning moms’ love for their children into political power with a promise they would never break. A pinky promise.

  • These are real guys living in a real world. And the inauthentic messaging and promises of the other beer brands just didn’t cut it.

  • Coke Zero wanted to show young Hispanics in the US that they have the best of two worlds. 

  • Bedrooms are more than just a physical space. They are an extension of our personality.

  • To give an insight into our magazine's financial content, we decided to show how the world would be completely different without billionaires.